top of page

my resume.

Anchor 1
Professional â€‹
info​​

I am currently a Senior Social Media/PR Strategist at Smith Brothers Agency. Over the past five years, my role has evolved into a triad of client services, PR/Social strategy and creative. I do everything from day-to-day client and management, to strategically planning and developing integrated marketing and communications campaigns, to writing/styling/shooting various types of content. 

Work​
experience​
SMITH BROTHERS. Senior PR and Social Strategist

February 2017-Currently 

  • Utilize insights (consumer, trend, industry/vertical) to develop and manage strategic marketing and communication plans 

  • Work cross-discipline (creative, account planning, media, etc.) to plan and execute platform-specific content strategies and holistic marketing campaigns for a variety of clients across CPG and Restaurant verticals

    • CPG: Olympic Stains, Nestle (Jack’s Frozen Pizza, Drumstick), Birds Eye Vegetables

    • Restaurant: Baskin-Robbins International, Primanti Brothers

  • Help clients define needs, opportunities, and potential solutions, while acting as the day-to-day contact  

  • Manage and mentor Associate Strategists, along with leading internal, cross-discipline client teams

 
MARC USA. Senior Account Executive

May 2016 - February 2017

  • Worked cross-discipline to develop strategic, integrated campaigns for various clients
  • Developed and implemented strategic digital, social and PR plans for a range of clients
  • Served as the day-to-day social client manager and trusted advisor for all things social (paid and organic) on the Rite Aid account
  • Managed social content strategy and development
    • Oversaw a team that produces 30+ pieces of content per month
    • Concepted, styled and shot 30+ beauty and lifestyle images​ per month
    • Relaunched and grew Rite Aid's Instagram channel by 22K followers (1,900% increase)

​

MARC USA. Account Executive

May 2015 - May 2016

  • Worked collaboratively with the creative team to produce 60+ pieces of social content per month
  • Assisted in the development of influencer programs for various clients 
  • Supported the creation and implementation of strategic social campaigns across multiple client accounts 
​
MARC USA. Assistant Account Executive
November 2014 - May 2015
  • Acted as the social media community manager for several clients
  • Wrote press releases, pitched stories and assisted in the creation other PR materials 
  • Produced monthly social editorial calendars (copywriting and image concepting)
  • Analyzed social media data and built client-facing reports
​
MARC USA. PR & Social Coordinator 
September 2013 - November 2014
  • Monitored social media conversation for actionable insights and high-alert issues
  • Provided copy support for monthly social editorial calendars
  • Researched the industry's top social media publishing and monitoring tools
  • Assisted in the development of social audits for new business and current clients
About Smith Brothers

Smith Brothers exists for one purpose only – to help clients break out of their sales doldrums by eschewing the conventions of the categories in which they play. We’re a CPG agency that never goes for safe. A B-to-B agency whose work actually has soul. A healthcare agency with a sense of humor. An edu specialist that dares to tell students how tough their education’s going to be. It’s not simply about being rebellious. It’s about the shortest path to unexpected work – creative that drives conversations and conversions. Standing apart is the way to tip the scales in a brand’s favor. And the relentless commitment to doing things differently influences everything we do.

Education
Ohio University

2009 - 2013

​

I graduated from Ohio University's Scripps College of Communication in 2013 with a Bachelor of Science in Communication. 

bottom of page